Hands-on product leader with a maths degree and a decade of building ML-heavy consumer products. Took a health startup from concept to acquisition as founding Head of Product, then rebuilt the entire digital estate of a £1B, century-old business.
Experience
Early-stage computer-vision startup · interactive interfaces via touchless OS for ads, education and therapy
Product strategy, refinement and experience building. Deployments with AGI House, Verizon Innovation Lab, AI Rabbit Hole and others.
UK & Europe · health & wellness · 1,600+ stores and digital business in 19 countries
- Rebuilt the digital estate from scratch (app, web, pricing, supply chain, seller centre); double-digit digital revenue growth for four consecutive years.
- Relaunched consumer app, grew from 6% to 40% of total digital revenue.
- Digitalised in-store operations, saving 5%+ EBITDA annually.
- Built an AI-powered wellness consultation tool that increased AOV by 30%+.
- Co-led Digital Education programme: moved thousands of colleagues from pen, paper and old Excel to up-to-date tech.
Joined post-acquisition. Promoted to CPO within 6 months.
Health data startup · mission to help people live beyond 100 years
Built a personalised health companion that synthesised multiple health data sources into one wellness score, designed for real people rather than overachievers. #3 hire after the two founders, jack of all trades. Acquired by Holland & Barrett.
Russia's #1 e-commerce marketplace · 56M+ active buyers
Doubled consumer search conversion in one year, implemented discovery journey improvements (ML-powered ranking, image recognition, personalised suggestions), equivalent to +10% of yearly company GMV.
Eastern Europe's dominant tech company · 72% search market share · search, AI, maps and e-commerce
- Built 'People', an internal ML product used to source top candidates globally.
- Led search & information retrieval at Yandex.Market (~2M DAU), improving customer satisfaction while reducing costs 10%.
Earlier: McKinsey & Company (2013 - 2014) · Maths and Arts teacher, AESC MSU (2012 - 2013)
Education
Russia's #1 university
Full academic scholarship. Alumna of AESC MSU, Russia's most selective mathematics school.
Other
Teaching: Python, Data Science and Product at HSE, Russia's top CS department, to undergraduates and working adults (2016 - 2019)
Technical: Python · Data Science · ML/AI product development · AI coding agents
Advisory Board: ShopTalk Europe · Retail Technology Show
Speaker: Tech Show London · AI & Big Data Expo · Women of Silicon Roundabout · ShopTalk Europe · CPO Summit















